Nadia Kaneva

Nadia Kaneva

Associate Professor

Director of the MA in Media & Public Communication

What I do

I am an Associate Professor in the Department of Media, Film, and Journalism Studies, where I also serve as Director of the M.A. in Media and Public Communication and the Graduate Certificate in Public Diplomacy.

Professional Biography

My research draws on critical theories of communication and culture and explores the intersections of media, markets and power in global contexts. I am particularly interested in critical perspectives on promotional culture, nation branding, and public diplomacy. Much of my research focuses on the post-communist countries in Central and Eastern Europe and the former Soviet Union. I teach graduate and undergraduate classes in media theory and history, strategic communication, public diplomacy, and branding. Before becoming a college professor, I have worked in advertising and public relations in the United States and in my native country, Bulgaria.


  • Ph.D., Media Studies, University of Colorado at Boulder, 2007
  • MA, Advertising, Syracuse University, 1999
  • BA, Journalism and Mass Communication, American University in Bulgaria, 1997

Professional Affiliations

  • International Communication Association
  • European Communication Research and Education Association
  • Association for the Study of Nationalities


My research draws on critical theories of culture and communication and explores the commercialization of national identities in transitional contexts. Much of my published work examines nation branding and public diplomacy from a critical perspective and analyzes the intersections of media, markets, and power in conditions of globalization.

Featured Publications

Kaneva, N. S. (2018). Between brand utopias and lived experience. In M. Kavaratzis, M. Giovanardi, & M. Lichrou (Eds.), Inclusive Place Branding: Critical Perspectives in Theory and Practice. New York/London: Routledge.
Kaneva, N. S. (2017). The branded national imagination and its limits: Insights from the post-socialist experience. Strategic Review for Southern Africa, 39(1), 116-138.
Kaneva, N. S., & Klemmer, A. (2016). The Rise of Brandidates? A Cultural Perspective on Political Candidate Brands in Postmodern Consumer Democracies. Journal of Customer Behavior, 15(3), 299-313.
Kaneva, N. S., & Ibroscheva, E. (2015). Pin-ups, Strippers, and Centerfolds: Gendered Mediation and Post-Socialist Political Culture. European Journal of Cultural Studies, 18(2), 224-241.


Kaneva, N. S. (2017). Globalizing Nationalism? Transnational Commercial Media and the Remaking of the "National". 2017 ICA Annual Convention. San Diego, CO: International Communication Association.
Kaneva, N. S. (2016). The Branded National Imagination and Its Limits: Insights from the Post-Socialist Experience. Inaugural Dialogue on Nation Branding. Pretoria, South Africa: University of Pretoria and Brand South Africa.
Kaneva, N. S. (2016). Nation Branding and the Global Political Economy of Image. Conference: "Celebrar la nación: Ciudadanía y emprendedurismo en tiempos de marca país". Lima, Peru: Pontificia Universidad Catolica del Peru.
Kaneva, N. S. (2015). Nation Branding and the Neoliberal Nation-State: Learning from Post-War Kosovo. Stockholm, Sweden: Department of Media Studies, University of Stockholm.
Kaneva, N. S. (2016). European Hierarchies of Othering and the Balkan Crisis of Identity. 2016 ASN Annual Convention. Columbia University, New York, NY: Association for the Study of Nationalities.


  • Heldt Prize for Best Article in Slavic/Eastern European/Eurasian Women’s Studies, honorable mention, Association for Women in Slavic Studies (AWSS)