As a student pursuing a BA in Strategic Communication you will master essential concepts and skills for the creation of successful public information, promotional and advocacy campaigns. You will learn how to set strategic campaign objectives, craft effective media messages, develop sophisticated media strategies and much more.
You will explore media platforms ranging from traditional mass media to emerging digital media, and will learn what it means to be an effective, ethical and culturally sensitive communicator. In many classes you will work with local organizations to address real communication challenges and hone your skills in practice.
You will also be challenged to develop a deeper understanding of multicultural and global issues and reflect critically on the way media and communication impact our lives.
The BA in Strategic Communication will prepare you for careers in public relations, advertising, corporate communication, government and nonprofit communication, digital media management, health communication and sports promotion.
What Sets Us Apart
An emphasis on multicultural and global communication and a strong commitment to diversity, inclusion and social justice
Internationally recognized professors, dedicated to student success, who bring a wealth of expertise in corporate, nonprofit, health and political communication
Small classes that balance theoretical concepts with experiential learning and give you the personal attention and support you need to learn and thrive
An outstanding internship program and an extensive professional network of business, nonprofit and government partners in Colorado and beyond
Multiple opportunities for engagement beyond the classroom including exciting internships; the student-run podcast, PioCast; the student-run newspaper, The Clarion; and Project DU F.I.L.M., a partnership between students, faculty and alumni
The ability to double major and design your own path based on your unique passions and career goals
- The Strategic Communication major requires a minimum of 40 credits.
- In addition to completing the course requirements, students must complete a professional internship.
- To earn distinction in the Strategic Communication major, students must have a 3.75 cumulative GPA and a 3.8 GPA in the major.
See the DU Undergraduate Bulletin for more information on courses and degree requirements.
Global & Multicultural Campaigns
About this Course
This course explores several issues and aspects of global and multicultural campaigns, using a combination of readings, lectures, discussions, and presentations from guest speakers with experience in this rapidly expanding field. Students discuss real-world campaigns and learn about the challenges and necessities of planning, implementing and evaluating global and multicultural campaigns. Prerequisite: MFJS 2400.
Social Media Strategies
About this Course
Multicultural Health Communication
About this Course
The course will begin with an overview of Health Communication in the United States and the ways in which health and illness are defined through communication, including media. We will discuss existing health disparities and social determinants of health as we examine health communication in multicultural settings in the U.S. We will further examine multicultural audiences and perspectives about health and illness, including diverse meaning systems and their influences on health attitudes and behaviors. Students will learn about cross-cultural conceptions of health and disease and how those conceptions are represented in communication about health and illness. As students learn about what it means to develop culturally grounded health communication campaigns, they will examine culture centric messaging in health promotion. We will also discuss the ways in which health care systems are promoting patient-centered health care that takes intersectionality and identity into consideration.