The MA in Media and Public Communication combines theory and practice to prepare you for successful careers in strategic communication, public relations, health communication, nonprofit management, media education, research and more. Choose a concentration based on your interests and professional goals:
The Strategic Communication concentration spans the fields of public relations, public affairs, health communication and brand management. Courses emphasize ethical and socially responsible communication in nonprofit and corporate settings. You will gain expertise in campaign planning and evaluation, message design, brand positioning, multicultural communication, research methods, communication theory and media law. You will work with community partners to create strategic communication campaigns and will develop a professional portfolio to help you stand out on the job market.
The Media and Globalization concentration explores how media industries and technologies influence cultural, economic and political processes in contemporary societies. It is designed for students interested in pursuing careers as researchers and educators. You will gain in-depth theoretical knowledge of media, culture and communication. You will also acquire research skills and use them to explore topics of interest to you. The courses in this concentration emphasize critical and conceptual thinking, cultural awareness, and a deep understanding of the role of media and communication in social change in local and global contexts.
Students in the Media and Public Communication program are also eligible to pursue the Public Diplomacy Certificate.
Concentration in Strategic Communication
About this Course
The program emphasizes ethical communication and focuses on the nonprofit sector, as well as on international and intercultural issues within strategic communication. Students work in partnership with nonprofit organizations to develop creative and strategically sound communication campaigns. In this concentration, students learn campaign planning and evaluation, message design, branding and multicultural communication. Students graduate prepared for successful careers in the nonprofit and government sectors, corporate and agency settings, or higher education and research.
Concentration in Media and Globalization
About this Course
The concentration in Media and Globalization explores how media and communication influence culture, economics and politics both locally and globally. This concentration emphasizes critical and creative thinking, socially responsible and culturally sensitive practices in the field of public communication, and a deep understanding of the role of media and communication in global social change. Students gain a deeper understanding of the media’s role in social change and conduct original scholarly research.
Graduate Certificate in Public Diplomacy
About this Course
Students enrolled in the MA in Media and Public Communication are eligible to apply to the interdisciplinary Graduate Certificate in Public Diplomacy, a joint program with the Josef Korbel School of International Studies. The certificate allows students to combine classes in strategic communication and international relations and explore how governments and nongovernmental actors use mediated communication to inform, influence and engage in dialogue with international publics. Students choose a regional or thematic specialization based on their interests and prepare for careers in cultural diplomacy, nation branding, international public affairs, and health and development communication.
What Sets Us Apart
An emphasis on multicultural and global communication and a strong commitment to diversity, inclusion and social justice
Internationally recognized professors, dedicated to student success, who bring a wealth of expertise in corporate, nonprofit, health and political communication
Small classes that balance theoretical concepts with experiential learning and give you the personal attention and support you need to learn and thrive
An outstanding internship program and an extensive professional network of business, nonprofit, and government partners in Colorado and beyond
A close-knit community of students, professors and alumni who will support and challenge you to find your voice and follow your passion
- The M.A. in Media and Public Communication requires 48 credits and takes two years to complete on a full-time basis
- Download the Strategic Communication Concentration Coursework Sheet to learn more about specific course requirements
- Download the Media and Globalization Concentration Coursework Sheet to learn more about specific course requirements
- You can complete a professional internship, a master's thesis or a substantial research paper as your capstone experience
- Students in the master’s program are eligible to apply for the Graduate Certificate in Public Diplomacy, a joint program with the Josef Korbel of International Studies
See the DU Graduate Bulletin for more information on courses and degree requirements.